The HIGHER LOVE Festival Experience will gather communities around Utah creating a transformative and fun movement and experience centered around making a true impact on the mental and emotional health in Utah.
With live music, activation and unique transformative experiences, a pre-campaign and post-campaign that will be just as important as the festival itself, and onsite expertise, the festival will elevate individuals, community, and culture.
Henry is the Creator and Founder of Higher Love: A Festival Experience which has brought together world-renowned leaders to create an impact on emotional health through the power of music, marketing/partnerships, and science-backed activations.
This festival experience will impact tens of millions of people internationally with the campaigns, festival, partnerships including with the Exit Festival (Voted Best Major European Festival). The leadership team behind this festival includes some of the greatest leaders and producers in the world.
It's about impact. It's about transformation. It's about movement.
The pre-campaign will be just as important as the festival itself. We will gather the different communities and create a movement behind the experience. Bringing a deep sense of awareness to emotional and mental health in a way to unite and heal the community.
Ambassadors will include: local leaders, influencers, brands, and specific sub-communities such as the dance community, music community, and more.
L.I.F.E. - Leaders, Influencers, First-Responders, Experts.
This will be a gathering with the greatest changemakers in the state of Utah and internationally.
We will come together to create a major impact on the emotional health of the community.
This will be an experimental festival with activations for attendees, not only to find uplifting music by popular artist, but also provide experiences and activations to help embody principles of emotional health, unity, and a higher love.
To attend, tickets can either be purchased, a pre-festival community event could be attended, or an attendee can watch a few simple videos.
This will be a movement and a unifying experience for Utah.
Post Festival events, popups and resources will be provided for ongoing support, healing and community building.
The Higher Love campaign in that will be launched in the United States will be launched in Europe at the same time, through the exit festival.
THE EXIT FESTIVAL REACHES 10 MILLION PEOPLE A YEAR.
9 MUSIC FESTIVALS IN 8 COUNTRIES WITH OVER 510,000 VISITORS ANNUALLY.
NOMINATED AS BEST FESTIVAL IN THE WORLD.
PERFORMERS INCLUDE DAVID GUETTA, MADONNA, THE CURE, RED HOT CHILI PEPPERS, AVICII, DEPECHE MODE, CALVIN HARRIS AND MORE.
SOCIAL NETWORKS TOTAL OF 1.5 MILLION FANS AND FOLLOWERS.
AVERAGE OF VISITORS IS BETWEEN 18 TO 27 YEARS OLD.
An embodiment of fun, unique experiences and education creating impressions that last.
Interactive and Inspired art involving the spectators allows the art to achieve its purpose, creating a deeper connection, and in some cases, connection with other people involved.
We will gather the local art community and create inspirational photo/selfie stations that are shareable on social media.
Dancers from all over the state will unite to create a special flash mobs across the festival. During this experience, dancers will also hand out a swag bag with inspirational Merch, messaging, and a QR code with mental health resources, anchoring in their experience.
Utilizing technology and interactive, inspiring experiences will an opportunity to create a deeper embodiment along with hopeful empowering principles.
We are currently in a partnership with an expert VR company to create processes that can help with emotional regulation and emotional mastery. Trauma-informed doctors and experts will be working together to create these experiences.
The pop-up will be called “Everyone has a voice.”Attendees will have the opportunity to share their message to the world in a creative setting and also have an opportunity to speak on a TEDx stage
Each of these communities in Utah will come together at the festival to create powerful experiences and unite in this movement to greater mental and emotional health
Dancers from the best dance academies in Utah will participate in the festival. Experts will conduct workshops for the dancers prior to the festival and, in addition, the dancers, as well as allowing them to pay it forward and have an experience with the greater community.
Incredible artists from the art community in Utah will come together to create works of art during pre-festival pop-ups, as well as creating shareable, inspirational art for festival attendees to take pictures with during the festival.
Two stages will include incredible local and internationally recognized music talent on two different stages. One stage will include mainstream acts and music and the other will be a dance arena stage with top DJs. All the musician and artist will have a clear understanding of the intention of this festival and their programs will be set accordingly. All music will be family friendly.
Brands and companies will come together to create inspiring brand activations, and awareness. Experts will conduct workshops and provide practical and informative materials and services to companies who desire to know more about emotional and mental health in the workplace, increasing productivity and happiness in their respective companies and culture.
The grassroots movement will seek to understand, unite, and utilize collective action from all of the communities by working with them in guided discussions, events, and workshops together.
Government leaders will be invited to participate in conversations around mental and emotional health, and in the festival, helping unify the efforts and to show unity with the people in the state of Utah.
We will gather gather over 150+ influencers ambassadors with a loyal following and audience to help promote the movement and the festival. They will have their own events to help them deal with the mental and emotional challenges they face. They will not only have their own empowering experiences, but they will also be provided with more information they could provide with their audiences. These ambassadors will a role in the movement.
Radio, TV, and social media will all be engaged as a big PR__ will be created around this movement during the pre campaign, drawing attention to the festival, and more importantly, the cause. Experts will be providing practical insights on how to create stronger and healthier mental and emotional states, as well as resources for any who need help with depression, anxiety, suicide prevention, addiction recovery, and more. The PR campaign will just as important as the festival as it will be a major part of the movement.