COMING IN 2024...
The HIGHER LOVE Festival Experience will gather communities around Utah creating a transformative and fun movement and experience centered around making a true impact on the mental and emotional health in Utah.
With live music, activation and unique transformative experiences, a pre-campaign and post-campaign that will be just as important as the festival itself, and onsite expertise, the festival will elevate individuals, community, and culture.
Henry is the Creator and Founder of Higher Love: A Festival Experience which has brought together world-renowned leaders to create an impact on emotional health through the power of music, marketing/partnerships, and science-backed activations.
This festival experience will impact tens of millions of people internationally with the campaigns, festival, partnerships including with the Exit Festival (Voted Best Major European Festival). The leadership team behind this festival includes some of the greatest leaders and producers in the world.
The 4 phases of this the Higher love festival experience will help
create powerful opportunityto increase emotional and mental health in Utah.
It's about impact. It's about transformation. It's about movement.
4 PHASES OF THE MOVEMENT
PRE-CAMPAIGN
The pre-campaign will be just as important as the festival itself. We will gather the different communities and create a movement behind the experience. Bringing a deep sense of awareness to emotional and mental health in a way to unite and heal the community.
Ambassadors will include: local leaders, influencers, brands, and specific sub-communities such as the dance community, music community, and more.
LIFE CONFERENCE:
AN ELEVATED EXPERIENCE
L.I.F.E. - Leaders, Influencers, First-Responders, Experts.
This will be a gathering with the greatest changemakers in the state of Utah and internationally.
We will come together to create a major impact on the emotional health of the community.
PRE-CAMPAIGNFESTIVAL
This will be an experimental festival with activations for attendees, not only to find uplifting music by popular artist, but also provide experiences and activations to help embody principles of emotional health, unity, and a higher love.
To attend, tickets can either be purchased, a pre-festival community event could be attended, or an attendee can watch a few simple videos.
This will be a movement and a unifying experience for Utah.
POST CAMPAIGN
Post Festival events, popups and resources will be provided for ongoing support, healing and community building.
PARTNERSHIP WITH
The Higher Love campaign in that will be launched in the United States will be launched in Europe at the same time, through the exit festival.
THE EXIT FESTIVAL REACHES 10 MILLION PEOPLE A YEAR.
9 MUSIC FESTIVALS IN 8 COUNTRIES WITH OVER 510,000 VISITORS ANNUALLY.
NOMINATED AS BEST FESTIVAL IN THE WORLD.
PERFORMERS INCLUDE DAVID GUETTA, MADONNA, THE CURE, RED HOT CHILI PEPPERS, AVICII, DEPECHE MODE, CALVIN HARRIS AND MORE.
SOCIAL NETWORKS TOTAL OF 1.5 MILLION FANS AND FOLLOWERS.
AVERAGE OF VISITORS IS BETWEEN 18 TO 27 YEARS OLD.
ACTIVATION EXPERIENCES
IMMERSIVE EXPERIENCES
An embodiment of fun, unique experiences and education creating impressions that last.
INTERACTIVE & INSPIRE ART
Interactive and Inspired art involving the spectators allows the art to achieve its purpose, creating a deeper connection, and in some cases, connection with other people involved.
INSPIRATIONAL SELFIE STATIONS CURATED BY LOCAL ARTISTS
We will gather the local art community and create inspirational photo/selfie stations that are shareable on social media.
INTERACTIVE DANCE EXPERIENCE
Dancers from all over the state will unite to create a special flash mobs across the festival. During this experience, dancers will also hand out a swag bag with inspirational Merch, messaging, and a QR code with mental health resources, anchoring in their experience.
TECH
Utilizing technology and interactive, inspiring experiences will an opportunity to create a deeper embodiment along with hopeful empowering principles.
VR
We are currently in a partnership with an expert VR company to create processes that can help with emotional regulation and emotional mastery. Trauma-informed doctors and experts will be working together to create these experiences.
TEDX POP-UP
The pop-up will be called “Everyone has a voice.”Attendees will have the opportunity to share their message to the world in a creative setting and also have an opportunity to speak on a TEDx stage
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